Project
Salon international de l'auto
Services
Motion design
Partners
Studio Element, Agence Recreation
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What we did?
For the Salon International de l’Auto, we created a full 3D motion design production that transported viewers into a stylized retro universe, showcasing cars against the backdrop of famous city landmarks. The concept blended nostalgia with innovation, offering a visually unique way to present automotive excellence while celebrating the global culture of driving.
A Retro-Futuristic Journey Through Iconic Cities
We delivered a high-end motion design experience, including:
- Full 3D car modeling & animation: Created and animated vehicles in a sleek, stylized retro aesthetic, ensuring smooth and dynamic movement.
- Cityscape environments with iconic landmarks: Designed custom 3D backgrounds featuring world-famous cityscapes to complement each car’s personality.
- Retro-inspired visual style: Applied a color palette, textures, and lighting techniques reminiscent of classic automotive ads, while maintaining a modern motion design feel.
- Seamless motion design production: Developed fluid camera movements and transitions to create a sense of journey and excitement.
- Cinematic post-production: Integrated lighting effects, reflections, and atmospheric details to enhance the realism and vibrancy of each scene.
Impact
This visually striking 3D experience gave the Salon International de l’Auto a bold and memorable identity, setting it apart from traditional car show presentations. The fusion of retro aesthetics, international cityscapes, and cutting-edge 3D animation created an engaging visual journey that captivated car enthusiasts and industry professionals alike.
Project type:
- 3D motion design for automotive events
- Retro car animation with iconic landmarks
- Stylized automotive brand storytelling
- Full CGI production for car showcases
- Motion graphics for international auto shows
- Cinematic 3D visualization for vehicle presentations
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Why Choose REBORN for Motion Design?
REBORN’s motion design portfolio showcases innovative 2D and 3D animations crafted to engage, inform, and inspire. Leveraging AI tools, we generate precise storyboards that guide the creative process, ensuring that every animation is perfectly aligned with your vision. Whether you’re in Quebec City, Montreal, or beyond, our motion graphics bring your ideas to life.
Dynamic Motion Graphics That Bring Ideas to Life
Immersive animations that add depth to storytelling