Unveiling the Next Era of CFL Jerseys with Dark, High-Impact Visuals

We delivered a visually striking launch campaign, including:

• Dynamic photoshoot: Captured players in dramatic lighting, emphasizing texture, movement, and the raw energy of the game.
• Motion design video: Crafted an electrifying jersey reveal, using sharp cuts, lighting effects, and bold typography to highlight the new designs.
• Dark & cinematic aesthetic: Used high-contrast visuals, shadow play, and slow-motion sequences to create a powerful and immersive look.
• Editing & post-production: Delivered a seamless blend of live-action photography and motion graphics, enhancing the visual impact of the reveal.

Impact
The campaign delivered a high-adrenaline jersey launch, capturing the spirit of the CFL and exciting both fans and players. By combining dark, cinematic photography with dynamic motion graphics, we created a bold, unforgettable unveiling that matched the intensity of the sport itself.

Project type:

• CFL jersey launch campaign
• Football jersey reveal motion design
• Sports photoshoot with cinematic lighting
• High-energy athletic brand content
• Dark & dynamic jersey photography
• Motion graphics for sports marketing

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