In collaboration with Division X, we co-directed "The Sofa", a visually refined advertisement for Trica’s new sofa collection. Shot in a stylish loft in Montreal, the ad emphasized the comfort, craftsmanship, and timeless design of Trica’s furniture. To ensure a consistent visual direction, we developed the storyboard using AI-generated images, providing a clear and cohesive reference for the Director of Photography (DOP) and production team.