Project
Division X (Partnership)
Services
Brand platform
Partners
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What we did?
In collaboration with Division X, we developed a comprehensive brand platform for Trica, a leading Montreal-based furniture creator. The platform was designed to elevate the brand’s identity while introducing an immersive flagship store concept that engaged customers through all five senses—blending aesthetic appeal, tactile materials, ambient sound, and curated scents to create a memorable showroom experience.
Designing an Immersive Brand Experience for a Montreal Furniture Innovator
We crafted a strategic and visually striking brand identity, including:
- Flagship store concept development: Designed an experiential retail environment that stimulated the senses of sight, touch, smell, sound, and even taste, reinforcing Trica’s brand philosophy.
- Typeface and graphic identity: Selected modern, elegant typography and refined graphic elements to align with Trica’s craftsmanship and contemporary aesthetic.
- Custom illustrations: Created bespoke visuals that complemented the brand’s design-driven approach.
- Advertising & presentation materials: Developed high-end branding assets for digital and print, ensuring a cohesive storytelling experience across all platforms.
Impact
This brand platform positioned Trica as a forward-thinking, design-centric furniture brand, seamlessly integrating sensory branding with a strong visual identity. By combining immersive retail concepts with strategic branding, we helped Trica enhance its market presence and create a showroom experience that deepens customer connection with their products.
Project type:
- Trica furniture brand platform development
- Sensory-driven flagship store design
- Montreal furniture branding & design
- Custom typography & illustration for luxury brands
- Experiential retail branding solutions
- Division X brand collaboration projects
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