Attracting Global Talent with a Strong Visual Identity

We delivered a full-scale branding and animation solution, including:

• Brand platform development: Defined a cohesive visual identity, including a color palette, typography, graphic style, and brand guidelines, ensuring consistency across all communication channels.
• Motion graphic animations: Created high-energy, visually engaging videos to showcase Montréal’s industries, lifestyle, and job market, targeting international professionals.
• Dynamic storytelling: Blended animated illustrations, typography, and smooth transitions to create compelling narratives that highlighted career opportunities and quality of life in Montréal.
• Branded content for recruitment marketing: Designed a versatile animation style that could be adapted for social media, presentations, and digital campaigns.

Impact
This branding and animation project helped Talent Montréal strengthen its global positioning, making the city more appealing to international professionals. The modern visual identity and engaging motion graphics enhanced their communication strategy, making Montréal stand out as an attractive career destination.

Type of project:

• Talent Montréal brand platform development
• Motion design for recruitment campaigns
• Attracting international talent through animation
• City branding and visual identity creation
• Animated storytelling for talent attraction
• Digital marketing videos for job recruitment

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